This is the “W” hotel branding for their concierge
service that I may need to shamelessly
steal one day for a title of a book. Since I live at this hotel at least 3
weeks a year for the last many years and know every food, cupcake, corner and sweet smellling soap by heart-I also use Whatever
Whenever a lot.
This week my colleague forget his shoes in Swiss to run-
and so magic a pair was on his bed in his size and budget within an hour. He
also broke his glasses in the middle of a program and abracadabra they were
fixed within 30 minutes and delivered to the bench outside where we were taking
a breather.
All I personally needed was one red velvet cupcake and
some dental floss this week-but usually my needs are more complexJ
But this expression and branding truly resonates with me.
Adore it.
On that bench outside for a breather my colleague and I
discussed its meaning for us. Since he is like the smartest person in the world
I rely on his brain alot. An ex professional athlete himself, the ex-mental
coach of Roger Federer, a doctor, a psychologist. It was interesting to see how
this brand affected him too.
For me,as I slept that night after two 15 hrs days and a couple
of more normal ones in between, I realized that this branding is what I expect
from life in a lot of ways …what I want from others …and what I want to give.On
both a professional level and a personal level. There are parts of it that I am
well on my way to and other parts I need to further develop (especially the Whatever
part)
I have always dreamt of a career as a ”fixer”. Tell me a problem
and I will fix it. Let me sit at a desk with some purple lights and a Believe
sign in platinum and I will fix all your worries in a jiffy. This always has
been my dream of a career (beyond shoes and glasses of course!).
“Open
for business to fix anything broke inside of you”
Any why??? Good question.
Because I excel at that. I am good at it. Really really
good actually. I this feedback all the time in my career. I love this
recognition and it fuels me to no end.
But what I discovered covered is that I need to be fixed
along the way too. I am broken too. I get fixed somehow through all this too.
In ways I could not have imagined. And lately too I have been wondering if there is anyone open all hours of the day
for business me too?
And most importantly-is that even the solution???
Last night when I sat up in bed thinking about Whatever
Whenever…… I also realized some nasty truths
about myself. Maybe it comes from hanging out with doctors and psychologists a
lot, and having hundreds of brilliant collegues surrounding me daily…from the teachings
I give about leadership and learnings, self assessments and discovery. I am
hyper aware of my own (and others!) strengths and weaknesses. This is basically
what I do for a living.
Maybe I have gone to deep. Or did not go deep enough all
of these years and now everything is surfacing as I allow myself to be more
open.
All I know is that whatever whenever appeals to me in
every sense of the word. I stand for it and will stand for it. I have high expectations
of myself and the world and this branding seems to say it all.
Swiss Colleague and I looked at each other and just get it. What it means..what it
signifies…what it means for balance in life..and lack of it..family..friendships…work..truth.
Gives us a paradigm of the way we want to live life.
No matter what shit is hitting the fan at whatever time
of day-you have ONE Life. Only one. Be who you are throughout it all-all of it.
Carry yourself from work to home, to friends, with colleagues standing up straight
and being who you are consistently. Don’t let others down without telling them
first. Don’t let yourself off the hook so easily. Be true to yourself and your
image. Live with love and laughter. Be vulnerable and open. Breathe in beauty.
Live your life with pride. Be Authentic. Always always want More.
Whatever. Whenever.
Be open for Business all hours of the day.
In the business you specialize in. Be Amazing.
Sparkle.
